We’re asking some past Charlie Award winners about the stories behind their winning submissions. In this edition: Scott Glick, Creative Director of HCP Media, which won a 2018 Charlie Award for Best Photography: Cover in the Consumer < 20,000 category for “Senses, Experience Mandarin Oriental, Miami.”
Florida Magazine Association: Who shot the cover image?
Scott Glick: Gio Alma.
FMA: How many different images or looks did you consider for this cover?
FMA: How did you know this was “the one?”
SG: Our goal was to provide an aspirational snapshot into the life of a guest in a 5-star luxury resort in Miami (Mandarin Oriental). Since this publication was targeting a Miami demographic, we set out to capture the Miami look: modern, beautiful and fashion-forward in a gorgeous outdoor setting.
FMA: What about this cover told you it should be a contender for a Charlie Award?
SG: Beyond the striking image, the layout emphasized the Miami aesthetic of less is more and refined understatement.